Company News

Milkmaid overflows with Pure Indulgence

For more than 30 years, Milkmaid has been a staple in countless cupboards as the homemaker’s indispensable partner in making richer, more delectable desserts. Now, it emerges from the pantry and into the spotlight by celebrating its legacy of Pure Indulgence.

In an exquisite gourmet lunch at Felix at Greenbelt 5 on November 12, 2008, Milkmaid, the only full cream sweetened condensed milk made from 100 percent pure cow’s milk, treated special guests to an afternoon filled with delightfully sweet and creamy goodness.

"Milkmaid is a brand trusted by generations of homemakers not only in the Philippines but the world over. It is the condensed milk of choice of moms, chefs and those who want only the best ingredients in their desserts," said Blen M. Fernando, Vice President for Marketing of Alaska Milk Corporation.

"Today, we’re celebrating Milkmaid’s remarkable legacy by showing just how easy it is to whip up pure indulgence," Fernando added.

Chef Florabel Co, one of the country’s distinguished young chefs and the woman behind renowned restaurants Florabel’s, Café Ten Titas, and Felix among others, unveiled mouthwatering culinary creations in time for the Yuletide season inspired by Mikmaid.

There is Milkmaid Chocolate Cupcakes with Fresh Strawberry Topping, an amazingly indulgent dessert that is so effortless to make, even kids can do it. The traditional chocolate cake gets a luxurious makeover with the velvety Milkmaid Chocolate Cake with Yema Filling. And for a savory treat, there is Milkmaid Creamy de Conditos, a macaroni salad with a decadently scrumptious twist.

During the event, Chef Florabel also indulged guests with a live cooking demonstration to show how astonishingly simple these recipes can be. This was followed by a spectacular parade of desserts made with Milkmaid.

"With these recipes, you will see that there are more Milkmaid possibilities beyond the conventional buko salad and leche flan. We also made sure that these treats are easy to make," revealed Mayan Salapantan, Senior Brand Manager for Milkmaid.

"But as simple as they are, they taste of pure indulgence -- something that can be easily achieved using only the best ingredients," Salapantan said.

With Milkmaid, mothers can now serve pure indulgence to their families and friends this Christmas. Milkmaid is available in leading supermarkets nationwide.